Collection: Loki

Loki Merchandise

I have an Army - We have an Onlineshop

With the superhero Thor, Marvel drew inspiration from Norse mythology, and with the God of Thunder came his whole motley crew of relatives from Asgard into the Marvel comic universe: the mighty All-Father Odin, his consort Frigga—who, unlike in the MCU, is not actually Thor’s biological mother in the comics and mythology—Lady Sif, Tyr, Hela (the filmmakers took some liberties with the family relationships here as well), and, of course, Loki, the God of Mischief.

Even in mythology, the son of the giant Fárbauti living among the Æsir is a classic trickster deity: not truly evil, yet always ready for all sorts of mischief and misdeeds. He is a joker, but also a manipulator. He is funny, but dangerous. Little is known about the origins of the mythological figure; we don't even know what the name means. One theory suggests the name is derived from "Loptr," which would mean something like "the airy one" or, in this case, perhaps "airy-fairy." Another hypothesis is that Loki's name stems from "lûka," meaning "to close," due to his role in Ragnarök, as the God of Mischief opens the gates of Helheim at the fate of the gods, thereby sealing the end of the world. A third theory suggests that the character of Loki only entered the Norse pantheon under the influence of Christianity as a counterpart to the Christian devil, which is why the name could be a short form of Lucifer, who was already incorrectly identified with the devil at that time. Loki's entire character is just as convoluted, as he already appears in all sorts of forms in mythology. Yes, Lady Loki is not a Marvel invention, nor is the story where he gives birth to the eight-legged horse Sleipnir while in the form of a mare. Even the scene with Sif in the Disney+ series, where he cuts off her hair, comes from mythology.

In the comics, just like in the Marvel Cinematic Universe, Loki was the first big bad that the Avengers had to face. Otherwise, hardly any character draws so skillfully from their comic alter ego, something we owe in no small part to the Disney+ series, which presents us with so many variants of its titular (anti)hero. And antihero is a good keyword. It has since been officially confirmed that Loki was being directly influenced by Thanos during the invasion of New York. This means that when he was at his most wicked, he wasn't himself. Because in all other stories in which he appears, he is a wounded or grieving son, a jealous yet loving brother, a devious crook, and yes, even a megalomaniacal narcissist, but he is never intentionally out to do true evil to others.

That he is one of the most popular and enduring figures of the MCU is likely due, in no small part, to his actor, Tom Hiddleston. He gives us a charismatic and intelligent rogue who is just evil enough for us to take him seriously as a threat, but at the same time good enough for us to empathize with him. Deep down, we want him to pull one over on the heroes again. As such, he is one of the very few characters who has managed to play a role in all four phases of the Marvel Cinematic Universe so far.

In the end, he was given his own series, and it was quite something. The TVA with Mobius M. Mobius and Ravonna Renslayer, numerous Loki variants including Sylvie, President Loki, and Lokigator, and then, finally, the damn Nathaniel Richards and the splitting of the Sacred Timeline into the long-awaited Multiverse. Did we all hope for it? Yes. After Mephisto didn't show up in WandaVision, did we still really believe it? We wanted to believe it, and this time, all the Easter eggs weren't a waste of time (pun intended). Yes, he doesn't say his name, but he was called "He Who Remains," "asshole," and "conqueror." The biography he tells us is that of Nathaniel Richards. Everything here screams Kang the Conqueror, and he was already confirmed for Ant-Man and the Wasp: Quantumania with Jonathan Majors, whom we also see in Loki, as the actor. The Season 1 finale truly launched us into Phase 4.

But beyond Nathaniel Richards, let's not forget all the Loki variants, which were also a clear step toward the Multiverse. Sylvie is a combination of Lady Loki and Sylvie Lushton, i.e., Enchantress, who, at least in this incarnation in the comics, gets her powers from Loki. The comic-accurate Classic Loki is played by Richard E. Grant, who should be very familiar to Whovians and Star Wars fans alike. Grant played—and this is true insider humor—an incarnation of the Doctor that is not part of the official continuity. And honestly: if anyone should constantly have trouble with the TVA, it's the Doctor. The man—or woman (next Loki parallel)—is constantly messing up the Sacred Timeline. However, Grant also played one of the Doctor's arch-enemies: the Great Intelligence. In Star Wars: Episode IX – The Rise of Skywalker, we also see him as General Enric Pryde. We have Kid Loki played by Jack Veal and President Loki also portrayed by Tom Hiddleston. This variant is based on a comic miniseries that poked fun at the 2016 US presidential election and Donald Trump. And not to forget: Lokigator, the best variant of all.

The TVA hasn't paid a visit to the yvolve shop in this reality yet. Presumably, this online shop and the merch offered within it correspond to the Sacred Timeline. Or we already exist in the Multiverse and are a variant—one that offers many T-shirts. But perhaps there are variants out there with completely different fan items? One might offer more mugs and posters than clothing. Sure, we also have all sorts of merchandise to make geeks happy. Caps, notebooks, bags. And you should hurry and buy decorations and accessories quickly before the TVA comes by and prunes our shop. Then the lights here will go out for good. No more gifts for nerds. And the TVA already has a mascot, so they would definitely prune Yvo. And then we'd have to work for Kang. What a scary thought.